Hale Events, the team behind popular and established regional trade events like The Source, and Expowest Cornwall, is launching a brand-new event in 2026. The Source Roadshow will debut at the Bath & West Showground in Shepton Mallet on Wednesday 25th February 2026.

Initially taking place for one day only, with 100+ exhibitors, this new trade show offers food and drink businesses a dedicated space to connect, source products, and explore new opportunities. Despite Somerset's rich food and drink scene, businesses in the region haven't had a dedicated trade show - until now.

Stand space is filling fast, with some of Somerset's most iconic producers are already confirmed. Exhibitors including Wyke Farms, Barber's Cheese, The Newt in Somerset, Little Jack's Sausage Rolls, Artisan Food Club, Somerset Spirit Co., Aspen Maintenance Services, The Somerset Grill Co., and Future Food will be showcasing their products and services to buyers from across the region.

From local artisans to suppliers serving food retail and hospitality, the mix of exhibitors will give buyers access to the latest products, equipment, and services to help them both stand out from their competition, and cash in on the latest innovations.

Easy to get to, the show is ideally placed for buyers from Somerset, Wiltshire, Dorset and beyond. Visiting this show is free for trade buyers, who can find out more, and register to attend, by visiting the website at sourceroadshow.co.uk. For stand bookings, contact James Curtis or Paul Thomas at 01934 733433 or [email protected].