Shepton Mallet businesses are being urged to grab a rare chance to grow, network and future-proof their trade — all in a single day.

Two major business events land side-by-side at the Bath & West Showground on Wednesday, 25 February 2026, giving local traders a day packed with opportunity.

The first, Source Roadshow, is a brand-new food and drink trade show featuring over 100 producers — from local artisans to national names — ideal for hospitality, retail and tourism operators looking to refresh menus and stock new lines.

Running alongside it, Visit Somerset's AGM and Conference will gather tourism leaders and business voices from across the region. Speakers include Terry Stevens and George Combe (Mendip Adventure), plus contributors from education, rural protection, and financial sectors.

Source Roadshow MD Mike Anderson said: "We're creating a day packed with opportunities for businesses to learn, network and grow."

Visit Somerset chair Giles Adams added: "This is about building stronger connections and revenue across Somerset's visitor economy."

Entry to the Source Roadshow is free. The AGM is free for Visit Somerset members, and £25 + VAT for non-members. Tickets are available now.

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