Shepton Mallet's Airbnb scene stays small - but summer cash keeps rolling in
By Laura Linham 23rd Jul 2025
By Laura Linham 23rd Jul 2025
Shepton Mallet has so far avoided the Airbnb explosion sweeping other parts of the West Country — with just over 1% of homes in the town being used as holiday lets, new data reveals.
Figures show there are currently 32 entire homes and 9 private rooms listed on short-term letting platforms in Shepton.
That's 41 properties out of the town's 4,600 households — a far cry from places like Glastonbury, where nearly 7% of all housing is now tied up in short-term lets.
Despite the low numbers, the income is still significant. The average daily rate sits at £155, with hosts earning up to £2,443 a month in peak season. Occupancy hits 52% in July, though it dips to 34% in March.
On average, hosts are pulling in around £1,892 a month.
While some landlords are tempted by the summer payday, most properties in Shepton are still being rented out long-term — or lived in full-time.
Airbnb claims just 0.17% of homes in the UK are let out regularly through short-term platforms, and that most are used "a few days a month".
Amanda Cupples, Airbnb's northern Europe boss, said: "Only a tiny fraction of British homes are listed on Airbnb — typically for just a few days a month — but this activity is generating billions for the UK economy and supporting tens of thousands of jobs."
But in places like Shepton critics warn even small changes have a big impact.
One support worker said: "Take 30 homes out of a small town, and that's 30 families who now have nowhere to go."
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