Brothers Drinks Co., the Shepton Mallet-based cider brand, has once again clinched its title as the Official Cider of Glastonbury Festival.

Celebrating nearly three decades of partnership, Brothers Cider has been a festival staple since its debut in 1995.

This year, the Festival Apple Cider will be leading the charge at over 100 bars throughout the festival's duration, complemented by a selection from Brothers' newly revamped cider range, including Un-Berrylievable and Best of the Zest, available exclusively in 500ml cans.

Michael Eavis, founder of Glastonbury Festival, says: "Supporting local businesses and showcasing the best the county of Somerset has to offer is central to what we do and there are few businesses more local than our close neighbour, Brothers Cider. We're delighted to once again welcome Brothers as our Official Cider partner. The brand has successfully refreshed thirsty Festival-goers since 1995 and Brothers has become a very popular beverage at the Festival through the years."

Nicola Randall, head of marketing, Brothers Drinks Co., said: "Glastonbury Festival is in our DNA: Brothers Cider was born at Glastonbury and raised in Somerset. Brothers is independent, British and local; the four brothers the brand takes its name from are fourteenth-generation cider-makers and our apples are from award-winning, historic local orchards.

"Festivals are at the very heart of the Brothers Cider brand and this announcement marks the first in a long line-up of festival collaborations this summer.

"We're thrilled to be at Glastonbury Festival yet again as Official Cider and to be able to offer our new flavour range to Festival-goers. Our spring promotion can't guarantee that every entrant will win a prize, but we can guarantee that every purchaser will enjoy the free-spirited taste of Glastonbury in a can."

In a bid to celebrate this year's festival link-up, Brothers is launching an instant-win competition, offering cider enthusiasts the chance to snag one of ten pairs of tickets to the sold-out Glastonbury Festival.

Running from March 1st to May 31st, the competition doesn't stop at tickets; participants can also win an array of festival essentials, including sunglasses, hats, survival bags, and cases of Brothers Cider.

Promotional cans are available across major supermarkets such as Tesco, Morrisons, and ASDA, as well as in convenience stores and independent retailers.