Wild Beer Co: Brand to survive after deal with Kent brewery

By Laura Linham 15th Jan 2023

Beers from Shepton Mallet craft brewing outfit The Wild Beer Co. will live on after the company went into administration at the end of last year.

The Wild Beer Co, based at Lower Westcombe Farm near Shepton Mallet went into administration on December 6, citing "a number of adverse trading conditions."

But while there is good news for fans on the beer, it's bad news for the employees who worked in their HQ - the deal involves only The Wild Beer Co. intellectual property, beer and e-commerce business. This means that more than 1,900 investors will not receive any compensation from the deal.

Following the deal, brewing of Wild Beer-branded products, including Wild IPA - will take place at the Curious Brewery in Kent.

Curious Brewery have also said they would be working with "some of the original team" moving forwards. It is believed that Wild Beer Co.'s founders Andrew Cooper and Brett Ellis are among the employees retained by Curious Brewing.

As part of the deal, Curious Brewery intends to honour the subscriptions and regular discounts available to current members of Wild Beer Co's Secret Cellar Club and previous shareholders.

Curious Brewery chairman Mark Crowther said the deal would bring benefits including "high-quality beers and distinctive brands" as well as "impressive distribution in both the on and off-trade" and as "a significant direct-to-consumer e-commerce operation".

He added: "We are delighted to be collaborating with some of the original team from Wild Beer Co. to maintain the original innovative and creative spirit of that business. Adding their delicious craft beers to our stable of award-winning premium brands, Wild Beer Co.'s range fits perfectly alongside our existing portfolio, delivering a range of interesting and differentiated beers.

"This new chapter for Wild Beer Co. will bring some stability, placing the business on a sure footing. For Curious, this is an important step in our journey to become one of the UK's leading brewers of specialist, premium beer, and ciders."

     

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