The latest data from the Office for National Statistics (ONS) sheds light on Somerset's evolving job market, revealing which roles are most advertised and where skills gaps are leaving employers short-handed.

With care workers, HGV drivers, and tech specialists among the most sought-after positions, the findings highlight both challenges and opportunities for local workers and businesses.

What jobs are employers in Somerset advertising?

The ONS analysis confirms that care workers and home carers remain the most frequently advertised roles across the UK – a trend mirrored in Somerset, particularly in areas with ageing populations like Mendip and Sedgemoor. However, national figures also show a sharp decline in adverts for care positions, with a 23% drop over the past year, raising questions about how these roles are being filled.

Meanwhile, adverts for HGV drivers have surged by 99% nationwide in the same period, reflecting an urgent need for transport and logistics staff – a demand also visible in rural Somerset, where efficient delivery networks are essential.

Other key roles being advertised include sales account managers, bookkeepers, and payroll managers, while programming and software development positions have seen the steepest decline, falling by 49% since 2023.

Is Somerset's workforce equipped for the demand?

While Somerset boasts a diverse pool of talent, the ONS data highlights areas where local skills may not fully meet demand. The ongoing need for care workers is a stark example. As the population ages, the county requires a steady influx of trained carers, yet filling these roles remains a challenge.

Similarly, the spike in demand for HGV drivers points to a potential shortfall in qualified drivers, an issue that could impact local businesses reliant on logistics and supply chains.

The decline in tech job adverts might suggest fewer opportunities in this sector, but it also raises concerns about retaining and attracting skilled programmers to the area, particularly as technology becomes a key driver of economic growth.

Why does this matter for Somerset?

Somerset's economy is deeply connected to its workforce. Addressing skills gaps could unlock significant potential for local growth, reducing unemployment and helping businesses thrive. For residents, aligning their skills with high-demand roles could mean access to more secure, well-paid employment.

Care workers remain a backbone of Somerset's job market, with the sector playing a critical role in supporting communities across the county. Similarly, the increased demand for HGV drivers signals opportunities in logistics, an area that underpins both rural and urban economies in Somerset.

What can job seekers do?

If you're job hunting in Somerset, focusing on high-demand roles like care work or logistics could be a smart move. Employers are keen to hire individuals with professional qualifications, but many are also offering training opportunities to fill gaps.

For those interested in tech or finance, the decline in job adverts doesn't mean fewer opportunities altogether – it's an indication that these industries may require proactive engagement to uncover hidden roles.

What's next?

Local authorities and training providers are stepping up to tackle these challenges, with targeted programmes to address skills shortages in key sectors. By working together, businesses, councils, and educational institutions aim to bridge the gap between local job demand and workforce readiness.

With the right focus, Somerset has the potential to turn these challenges into opportunities, creating a stronger, more resilient local economy.

For more insights on jobs and skills in Somerset, check the ONS interactive tool and explore how your skills match up with employer needs.ent landscape.