A voucher codes company, that was co-founded by a Pilton resident, is putting a focus on sustainability through online shopping to mark this year's Earth Day today (April 22).

Voucher Shares, the first UK voucher codes website to focus on sustainability through a dedicated category, has a clear message to shoppers - "shop for good".

Voucher Shares lets shoppers save money on online shopping while also raising money for World Land Trust at no extra cost to the shopper.

The business gives five per cent of revenue to the World Land Trust, which is the international conservation charity they have been partners with since launch.

Voucher Shares was co-founded by Pilton resident Miranda Coombes, who now also operates as the company's chief operating officer.

She said: "We did not just set out to be just a voucher codes website, we always set out to give something back.

"We have huge ambitions and we want to be a force for change."

Voucher Shares says its shoppers are loyal, they know they can get the same codes on other sites but choose Voucher Shares because they want their shopping to benefit the planet.

CEO and co-founder Tanya Larsen said: "We support a charity that conserves areas in the world that need it the most.

"Everyone understands how important conservation is. It benefits the environment and has a positive impact on climate change for future generations to come."

The site, which is home to thousands of brands, has a growing number of sustainable ones. To further promote sustainable shopping, Voucher Shares has launched a Sustainable Products category, which gives sustainable brands extra promotion.

Sustainable shopping can be hard because it is spread out, which consumers do not have time for, so Voucher Shares is further investing in a Smart Search tool for sustainable and eco-friendly products.

Voucher Shares was launched at the end of 2019 and the website offers discount codes and voucher codes, and deals with thousands of retailers. The company's moto is: Save, Share, Earn – One for You, one for the Planet.

The World Land Trust (WLT) pioneered the concept of purchasing and protecting land for conservation, starting in 1989, and has, since then, funded ground-breaking habitat protection for more than 30 years.

Sir David Attenborough is one of the WLT patrons, and he has supported the work of the WLT since its foundation in 1989.

Wildlife presenter, author and adventurer Steve Backshall; English cricketer and television personality, David Gower; and television presenter, wildlife photographer, author and wildlife expert, Chris Packham, are also WLT patrons.

Donations to the WLT's Action Fund enable WLT to act quickly, whenever and wherever urgent conservation action is needed.